Services

I design visual identities and creative assets that blend storytelling with intention.
These are the core services I currently offer.

Book Cover Design

Book cover design is one of the most direct ways I get to explore storytelling through visuals.

A cover is often the first moment a reader connects with a story — before they know the characters, the world, or the meaning behind it. Because of that, I treat it as more than just a surface design.

I focus on tone, emotion, and atmosphere, translating those elements into a visual form that reflects the heart of the story itself.

Some projects call for something bold and striking, while others need something quieter and more atmospheric. I let the story guide that direction, rather than forcing a single style onto everything.

The goal is always the same: to create a cover that feels like it belongs to the world it represents.

Front and back mock-up of the fictional romantasy book cover "A Crown of Embers & Ivy" designed by Sophie Gull.

Branding & Visual Identity

Branding, for me, is about giving form to personality and meaning.

It’s the process of taking something intangible — an idea, a creative vision, a sense of identity — and translating it into something visual and consistent.

This can include logo design, typography, and colour direction, but the focus is always on how those elements work together rather than individually.

I approach branding as a storytelling system. Something that helps people not just recognise a brand, but understand its tone and presence at a glance.

The result is a visual identity that feels intentional, expressive, and grounded in meaning.

If you’re not sure which direction your project fits into, I’m always happy to talk it through and explore what might work best.

Have a story you want to bring to life?